Our Team
We are a team of industry experts with deep roots in commercial cleaning. Drawing from a wide range of cultural and professional backgrounds—from self-made founders to degreed strategists—we know exactly what it takes to scale. Our goal is simple: to provide the practical guidance you need to fix your operations, master your sales, and secure the high-value contracts your business deserves.
Eric Ball
Sales Coach
By way of San Diego, CA, Eric has been owning and managing commercial cleaning businesses since 2008. With decades of industry experience, he now serves as our Director of Sales, thriving on building strong relationships with clients across nearly every sector.
Ben Sferle
Business Development Coach
Originally from Romania, Ben is a seasoned commercial cleaning entrepreneur with deep expertise in every aspect of building and growing successful cleaning businesses—from operations to sales and marketing. Dedicated to excellence, Ben consistently strives to meet and exceed every customer’s expectations.
Mike McCaffery
Operations Management Coach
Mike has owned residential cleaning businesses and led operations for multiple commercial cleaning companies in various markets in Utah, Idaho, and Oregon. With a passion for optimizing systems and inspiring teams, he excels at driving performance and helping people...and more importantly businesses reach their full potential.
Jay Sferle
Operations Management Coach
Jay has owned and operated commercial cleaning companies and franchises, he brings hands-on expertise in every aspect of running a business—from day-to-day operations to long-term strategy. With a passion rooted in his faith and family, Jay focuses on the importance of building relationships inside and outside the business.
Paul Morgan
Marketing Coach
Paul brings extensive experience from running a boutique marketing agency that specializes in blue collar industries such as commercial cleaning. His expertise spans web development, graphic design, content creation, social media marketing, SEO, and more. He thrives in helping cleaning companies build distinctive brands.
Our Team
We are a team of industry experts with deep roots in commercial cleaning. Drawing from a wide range of cultural and professional backgrounds—from self-made founders to degreed strategists—we know exactly what it takes to scale. Our goal is simple: to provide the practical guidance you need to fix your operations, master your sales, and secure the high-value contracts your business deserves.
Eric Ball
Sales Coach
By way of San Diego, CA, Eric has been owning and managing commercial cleaning businesses since 2008. With decades of industry experience, he now serves as our Director of Sales, thriving on building strong relationships with clients across nearly every sector.
Ben Sferle
Business Development Coach
Originally from Romania, Ben is a seasoned commercial cleaning entrepreneur with deep expertise in every aspect of building and growing successful cleaning businesses—from operations to sales and marketing. Dedicated to excellence, Ben consistently strives to meet and exceed every customer’s expectations.
Mike McCaffery
Operations Management Coach
Mike has owned residential cleaning businesses and led operations for multiple commercial cleaning companies in various markets in Utah, Idaho, and Oregon. With a passion for optimizing systems and inspiring teams, he excels at driving performance and helping people...and more importantly businesses reach their full potential.
Jay Sferle
Operations Management Coach
Jay has owned and operated commercial cleaning companies and franchises, he brings hands-on expertise in every aspect of running a business—from day-to-day operations to long-term strategy. With a passion rooted in his faith and family, Jay focuses on the importance of building relationships inside and outside the business.
Paul Morgan
Marketing Coach
Paul brings extensive experience from running a boutique marketing agency that specializes in blue collar industries such as commercial cleaning. His expertise spans web development, graphic design, content creation, social media marketing, SEO, and more. He thrives in helping cleaning companies build distinctive brands.